Viant Myspace IPOlafayette Broadcastingcable, formerly known as Specific Media, is an advertising technology company that offers a variety of solutions to help businesses reach their target audience through digital media channels. Among its many offerings is the Viant Advertising Cloud, which allows marketers to create and execute data-driven ad campaigns across various devices and platforms. In recent years, Viant has made several acquisitions and partnerships to expand its capabilities and reach in the digital advertising landscape. One notable collaboration is with Myspace, and another acquisition is Ipol Lafayette Broadcasting cable.
Myspace:
Myspace is a social networking site that was once wildly popular but has since fallen out of favor with most users. However, Myspace still has an extensive user data archive, including demographics, interests, and behaviors. In 2015, Viant acquired Myspace and its parent company, Time Inc., to use this data to bolster its advertising capabilities.
Viant’s acquisition of Myspace allows it to offer marketers access to the vast amounts of data that Myspace has collected over the years. This data can be used to create more targeted and personalized ad campaigns, improving their effectiveness and efficiency. For example, a business could use Myspace data to target users interested in a particular product or service or who fall within a certain age or income bracket.
Ipol Lafayette Broadcasting cable:
Ipol Lafayette Broadcasting cable is a media company specializing in local television and radio broadcasting. In 2018, Viant acquired Ipol Lafayette Broadcasting cable to expand its reach in the television advertising market.
With the acquisition of Ipol Lafayette Broadcasting cable, Viant gained access to various television and radio stations across the United States. This allows Viant to offer marketers the ability to target specific geographic regions with their ad campaigns. For example, a business could use Ipol Lafayette Broadcastingcable’s network of local television stations to target users in a particular city or state.
Viant Advertising Cloud:
The Viant Advertising Cloud is the flagship product of Viant’s advertising technology offerings. The cloud-based platform allows marketers to create and execute data-driven ad campaigns across various devices and platforms. The platform’s key features include audience targeting, cross-device attribution, and programmatic buying.
Audience targeting is a crucial feature of the Viant Advertising Cloud, as it allows marketers to target users based on a wide range of demographic and behavioral data. This includes data collected from Myspace, as well as data collected from other sources. Cross-device attribution is another essential feature, as it allows marketers to track user behavior across multiple devices, such as smartphones, tablets, and laptops. Finally, programmatic buying will enable marketers to automate the ad buying process, which can improve efficiency and reduce costs.
Conclusion:
Viant is a leading advertising technology company that offers a range of solutions to help businesses reach their target audience through digital media channels. The acquisition of Myspace and Ipol Lafayette Broadcasting cable has allowed it to expand its capabilities and enter the digital and television advertising markets. The Viant Advertising Cloud is the flagship product of the company’s advertising technology offerings. It gives marketers the tools to create and execute data-driven ad campaigns across various devices and platforms.
