If you are looking for new ways to increase awareness of your brand in 2023, you should not simply stick to the most traditional of these. Instead, it would be best to consider broadening your promotional horizons and looking for fun options to inspire your employees and customers. Here are three great ideas to get you started on this exciting journey.
· Invest in Custom Beanies
Beanies are back on trend. Instead of allowing fashion to pass you by without making the most of its marketing opportunities, you should consider investing in custom beanies. These will be perfect for the early spring season, as the warm weather isn’t quite here yet, so you could encourage your customers to wear them to keep warm when they are outside. However, any old beanie won’t do. You want custom beanies that can make your logo and brand name integral to the design. You could even create a unique design, especially for loyal customers.
Why Invest in Custom Beanies?
This can help to passively market your brand to whoever sees the hat in question, and they make for a great giveaway at events and work. These can inspire conversations, leading to word-of-mouth recommendations and allowing potential customers to recognize your business logo. If you aren’t already, you should consider investing in custom beanies from Anthem Branding, as these could help you to reach your aims of increasing brand awareness.
· Run Competitions
Another way that you can get your customers involved and raise awareness of your brand in a fun way is to run competitions. Consider competition ideas such as quiz-based competitions or ones that simply include requirements such as sharing your social media post and tagging a friend in the comments. You should ensure the prize is substantial and inspires your customers to shop with you again. For instance, you might decide to offer a voucher as the prize.
Why Run Competitions?
These competitions ensure that your advertisements and content are shared around social media platforms like Facebook and Instagram with people who might not have seen your ads otherwise. These competitions can also spike interest in your business from potential customers, get them excited about your business, and allow you to collaborate with other brands regarding marketing.
· Create Fun Adverts
You don’t want to create dull and traditional posters that could be used to advertise any old business. Instead, you should try to tap into the zeitgeist and create fun and inspiring content to help your customers feel good and associate your company with positivity. From silly and catchy television adverts to designing posters, there are many ways that you can get the word out about your business in a fun and exciting way. If you are struggling to do this yourself, you should consider discussing your ideas with a graphic designer who can help you with this.
Why Create Fun Adverts
To increase your brand awareness, you need to make your brand memorable. No one will remember a boring ad; if they do, they won’t necessarily have good thoughts about it. Going for the fun route allows you to engage more with your audience, keeps their attention for longer, puts them in a better mood, and attracts more people.
