Search engine optimization is positioning a website or page in the best search engine results without paying for advertising. SEO for a site editor, much like SEO for Internet users, is about being able to talk to Google robots and understand Internet readers. Here are the bare four essentials of what successful SEO is to understand it better.
Understanding SEO: The Importance Of Content
1- Optimize An Article With A Keyword
Natural referencing allows you to be visible on the Web. It is especially true for a site with a relevant content strategy. When an editor writes for the Web, he first focuses on the critical query of the article he will write. She defines her subject in a few words. This query is the one that will be typed into search engines by Internet users. It is on it that the editor focuses on writing an article.
It must then enrich the request with different keywords that could be called secondary keywords, which are there to support the main subject. It allows you to write a rich, developed article that answers the user’s question.
Add a semantic field that enriches the subject, and you will then have relevant content that will appeal to search engines but also, above all, to readers. By responding perfectly to your issue announced from the title, Internet users stay on your page. At the same time, they indicate that the content is in line with their request. It is a positive signal sent to Google & Co.
2- Work on The Internal Link
In SEO, we often refer to internal and external links when we talk about connections. As you probably already know, the Internet is also called the Web. For a good reason, this excellent tool that has changed our lives is compared to a gigantic spider’s Web.
When you surf the Web, you go from site to site, link to link. It is the same for your website, which must be designed similarly. Multiplying the relations between your site’s articles and pages is like creating your own spider’s Web yourself. It will strengthen the structure of your site and improve your reputation in the great microcosm of the Net. It is called: working on its internal linking.
Beyond internal links, external links, too, should not be overlooked. It will therefore be necessary to supplement the written content by professional ghostwriters with reliable sources that refer, through external links, to sites with a strong reputation. It will strongly accentuate your presence on the Web.
In the other direction, having quality backlinks is also a strong signal sent to Google. If another site links to yours, search engines will understand that you are an authority on the subject matter. It is even more accurate if the site is influential on the Web, such as news or world reference sites. Imagine that you are a big fashion blog and that one day the Elle.fr site focuses on your site; it’s JACKPOT! It will consider the traffic received by this site and of high quality. Google & Co will conclude that it is worth going to your site. They will therefore increase your visibility in the search results.
To understand SEO, you must therefore keep in mind the four key points we have just seen in detail: content (because the content is king), technique, UX, and links. Systematically implement this strategy. You will see that in the long term, it is more than a winner since it will make you nibble on unique places to find the best agency on multi-purpose platforms like Pinterest, Linkedin, etc., for your natural referencing.
3- Use Good HTML Markup
In an SEO strategy, content optimization is always based on technical optimization. In other words, the structure of your page or your site will have to consider the keywords you have chosen to position yourself. These will need to be strategically distilled at critical locations. At this point, some basic notions of HTML come in that will help you with this part.
Bots need to “crawl” page layouts that they can read. I might as well help them! Title, H1, H2, H3, URL, and meta-description… are as many acronyms that can be scary as tags to work precisely for search engines. They indicate what search engines should stop for longer for an in-depth analysis. This hierarchy facilitates the reading of pages for robots and the user experience, as we will see in the next point.
4- Make The User Feel Good
The more Google’s algorithms are updated, the more the user experience, also called UX, is considered and valued. As we saw in our first paragraph, the longer your reader stays on your site, the more it will indicate to Google that the site or page in question is highly qualified.
For this to happen, the user will have to like you and not increase this famous bounce rate which can cause you to lose places in the SERP. Everything must give him satisfaction. In other words, he must be able to consult the site on all existing media, not wait too long for a page to load, and the site’s design must be pleasant.
It’s a bit like bringing someone into your house: it must be friendly and clean, there must be enough things to see and do to stay a while, and the visitor must not wait 10 minutes behind the door before we open it.
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