Are you a website owner looking for a writing service capable of providing quality text? Being visible on the Internet indeed requires constant work, rigorous news monitoring, and regular content publication. It is an additional task that few entrepreneurs can afford. In this case, calling on one or more experienced editors to feed your site may seem like a good solution and make your life easier. After getting a lot of offers on the Web, how can you tell which company will create the best writing experience for you? Do they have testimonials from previous clients? Have they been accredited members of various organizations? We’ll go over all the details in this article.
Web content writing, who to contact?
The writing platform
The platforms offer you a connection service with web editors by taking a commission.
The main advantage of ordering content writing through them is undoubtedly the price. Often very low, the cost per word that we offer is unbeatable. Another benefit, if you need a large number of texts in a short time, they can be written by different writers to reach you as quickly as possible.
In theory, some companies might offer cheaper writing platforms, but they’re ultimately less helpful than paying a freelancer. You’ll often be working with people who aren’t professionally trained and have little or no input on what their content should look like for your site. With Hourly Writers, you’ll always get quality content because we value the process as much as a result. We won’t cut down training so our writers can produce texts quickly and make money!
The digital agency
Digital agencies are numerous and often very welcoming. It’s a good choice when starting a new site and wanting to start on a solid foundation. The ghostwriting agency offers you writing services and strategic and graphic support. It is a good option for people who are new to the Web or unsure how to approach their site.
The problem: many round trips will be necessary between the manager in charge of your project and the agency’s stakeholders to best meet your expectations. Also, tracking your site is not automatic and will trigger additional costs.
The freelance writer
The freelance writer works directly with you, which facilitates communication. Although the texts of the freelancer are more expensive than those of a platform writer, you will see a clear difference in the quality of his service. Indeed, the freelancer is a professional writer with experience, sometimes even collaborating with digital agencies. He has solid knowledge of the Web and knows how to adapt to his various clients. Capable of analyzing the content of your site to improve its visibility, it sometimes even masters the technical referencing aspects specific to SEO. Unlike the digital agency, he will be able to monitor your personalized site at a lower price. If you consider him as a partner, the freelance web editor will be able to understand and even anticipate your needs in the long term.
The premium writing platform
Premium writing platforms offer to bring together freelance web writers, masters of their time and their backlog, for a top-notch writing service. While Malt and Upwork bring together freelancers from all areas of digital, Web has focused on connecting clients with web editors. The prices will be higher there than on traditional platforms. However, you will find editors who know how to highlight your content and meet much higher quality requirements.
It’s a good choice when you need a specialist in areas such as legal writing or scientific research. The specialized editor will allow you to save precious time in briefing and will be able to understand your issues, ensuring you impeccable content.
Web does not take any commission and offers you versatile writers capable of writing an optimized text, but not only! Carrying out SEO audits, writing e-books, YouTube subtitling, or even audio transcription… The premium SEO web editor has not finished surprising you.
Writing service: which criteria should be given priority?
Impeccable spelling and perfect knowledge of syntax and typography are the basis of all good editorial content. It is not only necessary to ensure the user maximum reading comfort, but it is also an essential criterion in the eyes of search engines. And yes, the impact of sloppy writing on your site’s SEO is not negligible! A page with many spelling errors can be penalized by Google; it must be intractable. The quality text proves the seriousness of your company and gives you more credibility. It is, therefore, the minimum required of any writing service. If he cannot provide you with impeccable content, move on immediately!
A fair price per word
Do you dream of tiny prices? That’s a terrible idea. Editors with meager prices are synonymous with fast and sloppy services. Depending on the difficulty and the theme covered, a professional web editor will perform various services, such as research or a selection of images that will illustrate your subject. It will also make text edits if you ask it. It is expected that this working time is remunerated at its fair value. See the cost of an SEO web editor as an investment. Relevant and impactful texts on your site will attract more and more traffic and, therefore, potential conversions. The good news about your turnover!
The SEO optimization of a text plays a crucial role in the good referencing of your content on search engines. An effective writing service will immediately suggest that you take this parameter into account and will list with you the actions to be taken before delivering one or more batches of texts:
- keyword research;
- structuring headings and paragraphs;
- optimization du title;
- writing the meta-description;
- image optimization;
- internal mesh.
Here are some non-exhaustive criteria that a professional SEO web editor will not fail to bring to your attention before starting to write your content. Of course, regularity is also an essential element for the good referencing of your site, so expect the editor to offer you a collaboration over several months.
Good communication is vital in web writing. It prevents unnecessary round trips or downright off-topic texts. Do you know how to write your specifications for writing articles, also called editorial briefing? Do you know what essential query you want to see highlighted? A content writing agency should guide you on those points that are unfamiliar to you and avoid jargon that is incomprehensible to you. The knowledgeable writing department can also work out specific goals with you and build on your feedback before delivering a finished piece of work. If communication is unclear from the start, how do you expect relevant content?
A forceful writer
Buying articles for your blog is good, but defining a long-term editorial strategy is better! Look for an experienced SEO copywriter who knows his subject and has an interest in sectors related to his profession. More than an executor, I prefer an editor who shows the strength of the proposal and points out your site’s flaws while proposing solutions. A qualified web editor capable of offering you content optimization or knowing tools such as WordPress or Google Analytics can be a valuable asset for any website owner.
Finding a reliable writing service is based on simple criteria that You should not overlook. Depending on the type of service you want, you can very well settle for writing on the platforms or invest in a tailor-made service for a long-term collaboration. The Web puts you in contact with experienced web editors without taking any commission. All are trained in SEO web writing and techniques such as WordPress integration or HTML markup and have varied profiles and interests. And yes, what could be better than working with an editor who is passionate about your subject and who will do his best to give your site all the visibility it deserves?